Online marketing is the marketing of products & strategies taken for promotion of the business on Internet. It is the process of growing and promoting an organization using online media through online marketing service. It is that strategy, which includes all aspects of online advertising products, services, and websites, including market research, email marketing and direct sales. Online marketing is the marketing done for the promotion of the business through Internet. It ties together the creative and technical aspects of internet including the design and development. Online marketing serviceincludes a lot of methods like Search Engine Optimization, Pay per click a dvertising, Social Media Optimization, display advertising, e-mail marketing, affiliate marketing, blogging, viral marketing, bookmarks, content writing, banner advertising, contests, coupons, newsletter ads and Web Design and Development etc. It is a key success for e-commerce dealing with the internet related activities.
In other words, online marketing is a technology that helps to keep in touch via Internet with the targeted customers by connecting through company product or services offerings. It is a mixture of internet related activities that targets the right audience directly or indirectly.
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